As the world of online and mobile marketing and e-commerce continues to grow, businesses will need the skills of Digital Marketing Assistants to connect and engage consumers. As a digital marketing assistant you will play a key support role on the marketing team, optimizing web sites, managing online ad campaigns, and analyzing consumer reactions to adjust campaign strategies.
The Digital Marketing Assistant works closely with the marketing team to implement online marketing plans and strategies. They assist the team to ensure websites are fully optimized for search engines and online advertising, verify that digital marketing ads and campaigns are well designed and that social media channels are optimally used. Additionally, the Digital Marketing Assistant evaluates site analytics and performance to leverage and enhance digital business activities.
There are 3 courses, business skills workshops, 6 certifications, 8 college credits and 1 project in the program, totaling 166 hours of courses, labs and workshops.
Credits provided by Harrisburg University (HU) and are transferable to HU. Credits are eligible for transfer to other colleges and universities, but transfer credits accepted are at the sole discretion of the receiving institution.
Web Design and Development Fundamentals
Focus on both key and new features of Adobe Photoshop CC as well as core functions of HTML and CSS as you explore web design and development fundamentals and website trends
The course addresses the basic and intermediate aspects of online marketing and Google Ads, including the benefits of online advertising, how to set up and manage a Google Ads campaign, and how to measure and optimize a campaign's performance.
The course will address digital analytics best practices, using the Google Analytics platform, using Google Tag Manager for optimizing site analytics and performance, and customizing web site data analysis using Excel.
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What makes NuPaths an excellent choice to help build the skills needed to take advantage of the high demand for tech employees?
Industry Recognized Certifications
You will learn the skills necessary to earn the industry certifications employers are looking for
Technology skills
Learn the foundational technology skills to start a career as a Digital Marketing Assistant
College Credits
Earn college credits to pursue a degree in the future
Job Search Assistance
Connect with employers and receive job search, resume writing and interview prep support
Business skills
Develop the communication, critical thinking, and emotional intelligence skills to be an effective member of an organization
Faculty from Industry
Gain real world experience by learning from instructors who work in the industry
Funding Opportunities
Don't let the cost of tuition hold you back from starting an exciting career in tech. NuPaths is here to help. We actively seek partnerships and grants to assist with tuition costs. You may also be eligible for funding support through workforce development boards, certain employers, and tuition loans.
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