Digital Marketing Assistant
As the world of online and mobile marketing and e-commerce continues to grow, businesses will need the skills of Digital Marketing Assistants to connect and engage consumers. As a digital marketing assistant you will play a key support role on the marketing team, optimizing web sites, managing online ad campaigns, and analyzing consumer reactions to adjust campaign strategies.

Digital Marketing Assistant Careers

The Digital Marketing Assistant works closely with the marketing team to implement online marketing plans and strategies. They assist the team to ensure websites are fully optimized for search engines and online advertising, verify that digital marketing ads and campaigns are well designed and that social media channels are optimally used. Additionally, the Digital Marketing Assistant evaluates site analytics and performance to leverage and enhance digital business activities. 
Earn Up To
Average Entry Level Salary
Available Jobs Per Year
CAREER TITLES: Digital Marketing Specialist, e-Commerce Assistant, Digital Marketing Analyst

Program Locations

This program is available online or in-person at our Harrisburg, PA or Philadelphia, PA campuses.

What Does the Program Look Like?

There are 3 courses, business skills workshops , 6 certifications, 8 college credits and 1 project in the program, totaling 166 hours of courses, labs and workshops.

Web Design and Development Fundamentals

Focus on both key and new features of Adobe Photoshop CC as well as core functions of HTML and CSS as you explore web design and development fundamentals and website trends
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Introduction to Online Advertising

The course addresses the basic and intermediate aspects of online marketing and Google Ads, including the benefits of online advertising, how to set up and manage a Google Ads campaign, and how to measure and optimize a campaign's performance.
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Web Site Statistics and Data Analysis

The course will address digital analytics best practices, using the Google Analytics platform, using Google Tag Manager for optimizing site analytics and performance, and customizing web site data analysis using Excel.
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Earn 6 Industry Certifications


Photoshop CC



Google Ads

Display Advertising
Search Advertising

Google Analytics



Microsoft Office Specialist –Microsoft Excel

Is A Career In Tech Right For You?

Use our free tool to see if a career in technology would be right for you. You will get instant results and a NuPaths Career counselor can outline the best options for you.
Career Evaluation

Advantages of NuPaths

What makes NuPaths an excellent choice to help build the skills needed to take advantage of the high demand for tech employees?

Industry Recognized Certifications

You will learn the skills necessary to earn the industry certifications employers are looking for

Technology skills

Learn the foundational technology skills to start a career as a Digital Marketing Assistant

College Credits

Earn college credits to pursue a degree in the future

Job Search Assistance

Connect with employers and receive job search, resume writing and interview prep support

Business skills

Develop the communication, critical thinking, and emotional intelligence skills to be an effective member of an organization

Faculty from Industry

Gain real world experience by learning from instructors who work in the industry

Funding Opportunities

Don't let the cost of tuition hold you back from starting an exciting career in tech. NuPaths is here to help. We actively seek partnerships and grants to assist with tuition costs. You may also be eligible for funding support through workforce development boards, certain employers, and tuition loans.

Get Program Info

Continuing your education is a big step—and we’re here to make it as smooth as possible. To get started today simply complete the short contact form.

Then a student success coordinator will contact you to help you with the next steps.


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