HubSpot, a developer and marketer of software products for inbound marketing and sales, defines digital marketing as marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

According to McKinley, there's high demand for skilled digital marketers, making this one of the most sought-after areas of specialization.  According to Indeed.com, there are over 200 digital marketing jobs currently available in the Harrisburg area. A career in digital marketing can also lend itself to opportunities for remote work. There are over 2,000 available digital marketing jobs in the state of Pennsylvania and over 50,000 jobs available in the United States.

How can you start a career in this high-demand field?

You can become qualified to enter into a career in digital marketing in six months by completing the Digital Marketing Assistant program offered by NuPaths. It features three courses, five industry-recognized certifications, and business skills workshops that will benefit you for a lifetime. If you wish to eventually pursue a college degree, the program also provides an opportunity to earn up to seven college credits.

Some of the technologies learned in the program include Adobe Photoshop, Adobe Dreamweaver (web development), JavaScript, CSS, WordPress, AdWords, Search Engine Optimization (SEO), Google Analytics, Google Tag Manager, Google AdWords, cloud computing, online and search advertising, digital analytics, and Microsoft Office Excel.

The industry-recognized certifications you can earn include Adobe Dreamweaver CC, Adobe Photoshop CC, Google AdWords, Google Analytics Individual Qualification (IQ), and Microsoft Office Specialist –Microsoft Excel. Industry-recognized IT certifications help to differentiate students from their peers when applying for a job.

The Digital Marketing Assistant works closely with the marketing team to implement online marketing plans and strategies. They assist the marketing team in ensuring websites are fully optimized for search engines and online advertising, verify that digital marketing ads and campaigns are well designed and that social media channels are optimally used. Additionally, the Digital Marketing Assistant evaluates site analytics and performance to leverage and enhance digital business activities.

As the world of online and mobile marketing and e-commerce continues to grow, businesses will need the skills of Digital Marketing Assistants to connect with and engage consumers. Now’s the time to consider a career in digital marketing. Join us for our next program, which begins March 18, 2024.  Click here to learn more and apply today.