HubSpot, a developer and marketer of software products for inbound marketing and sales, defines digital marketing as marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. According to McKinley, there's high demand for […]
Cybersecurity Needs You It’s simple: the bad guys are outnumbering the good guys at an alarming pace. According to CNBC, there’s been a 63% increase in cyberattacks due to the recent pandemic. It seems that COVID has allowed hackers to feed off of the fear, confusion, and increased online activity. It’s not just the pandemic […]
“Two roads diverged in a wood, and I, I took the one less traveled by, And that has made all the difference.” --Robert Frost When it comes to education and how this impacts a future career, students also have various “roads” they can choose and some are less traveled. One example is the education and […]
What comes to mind when you think of a ‘tech’ job? For many of us, it's coders hunched over computers, typing feverishly away at their keyboard, or hackers breaking into a firewall. Sometimes, we may imagine knowledge and skills that seem out-of-reach or specialized. While certain skills may be critical for a career in tech, […]
After completing high school, many students are left with the looming question of “What’s next?” There is no right or wrong answer, and it will look different for everyone. One option is enrolling in a 4-year program at a college or university. Another is directly entering the workforce or enrolling in a career and technical […]
College is a major commitment of both time and money. Understandably, this is not something that is feasible or desirable to everyone. The good news is there are alternatives to college that provide excellent educational opportunities and set students up for successful careers, but with a lower time and financial commitment.
These days, it seems like "Black Friday" is every day. What was once the busiest shopping day of the year is now a constant stream of supply and demand. The modern means of shopping have changed, especially with the whirlwind of 2020 and the pandemic brought along with it. Changes like this are the perfect […]
It takes more than pure technical skill to be a good tech professional. Having soft skills outside of one’s job will make for a much more well-rounded individual with a successful career in his or her future. Soft skills influence how well you can work or interact with others in the workplace. Having these skills […]
Tower Marketing, a digital marketing agency from Lancaster, PA was invited to a guest speaking engagement for the NuPaths Digital Marketing Assistant program at Manheim Township High School on January 28th, 2020. The students had been participating in digital marketing educational programs, specifically the Intro to Online Advertising and Google Ads course. NuPaths requested Tower […]
