Tower Marketing, a digital marketing agency from Lancaster, PA was invited to a guest speaking engagement for the NuPaths Digital Marketing Assistant program at Manheim Township High School on January 28th, 2020.
The students had been participating in digital marketing educational programs, specifically the Intro to Online Advertising and Google Ads course. NuPaths requested Tower Marketing to present on Search Engine Optimization (SEO) and expand more on the digital marketing fundamentals of the program.
Mike Shaw, the Internet Marketing Team Lead at Tower, talked with the students about the fundamentals of SEO and how businesses can use it to be more profitable.
The presentation, which is downloadable here, outlines the core concepts that students need to understand such as:
- What is SEO?
- How do SEO and Businesses need to work together?
- SEO best practices
- How users, search engine and websites need to work seamlessly?
- How do search engines work?
About the Presenter
Mike Shaw has been working in search marketing for over 10 years. He helps businesses to be found online and convert that traffic into meaningful business results. You can connect with him on LinkedIn or visit the Tower Marketing website.
For more information about NuPaths programs, please visit our website.